How to win friends and more online referrals? In the old classic best-seller, How To Win Friends And Influence People, Dale Carnegie’s second chapter is entitled The Big Secret of Dealing With People. The trick is summed up in the following principle: Give honest and sincere appreciation.
Carnegie explained there is only one way to get any person to do almost anything — by making the person want to do it. How will you motivate customers to say great things about you and give you referrals? By providing them what they and all human beings desire: honest and sincere appreciation.
The 2 Magic Words You Need To Use
The top secret of coping with people (or customers) is oftentimes overlooked or forgotten. It’s basically telling “thank you” consistently, in person and, above all, genuinely. These two words work marketing magic mainly because customers want to feel significant.
Expressing “thank you” is an act of kindness, besides. But don’t say “thank you” for the sake of flattery. It really must be sincere. As Ralph Waldo Emerson previously said, “You can never say anything but what you are.”
“Thank You” Encourages Referrals
The uncertainty of referrals can be disconcerting. Is it possible control them? No. Can you influence them? Definitely.
First of all you must provide a beneficial product or service for customers. (You’re already doing this, right?) But perhaps you can make an even bigger impact inside their minds by your extended interest after you’ve delivered the product or service.
Every client has an unique level of satisfaction with your services and products. Nevertheless, all clients to whom you say “thank you” are satisfied that they’re important to you. This can identify whether you’ll continue a relationship with them and get referrals.
“Thank You” as Direct Mail or E-mail
If you have never used direct mail and are considering it, begin a thank-you correspondence program. If you’ve used direct mail or e-mail but haven’t sent thank-you correspondence or e-mails, start now. The thank-you letter or e-mail to your clients is targeted (you already know them, they know you), exclusive and effective. It’s guaranteed to get a positive response.
Aside from that, it’s a pleasant surprise if it’s snail mail. They see your envelope. They believe, this must be something for me to review, to sign, or even worse a bill. Surprise! They are appreciated; they are important. And you’re the one telling them so.Create a thank-you letter or e-mail at every opportunity. However , don’t send one with an invoice as well as other correspondence. Definitely send it separately.
Writing the Thank-You Letter or E-mail
The idea behind a thank-you letter or e-mail might seem easy to understand, but writing one can be tricky. Here are 9 tips for writing a winning thank-you letter or e-mail:
#1 Make it short. A half dozen lines (or fewer) are adequate.
#2 Make it genuine. This really is crucial. If you aren’t careful, it can sound awkward, even when you’re trying to be honest.
#3 Begin with “thank you.” Dear Miss Smith (or perhaps first name, if appropriate): Thank you for …
#4 Make the tone warm, but also professional. Be friendly, but keep it businesslike.
#5 Boost a positive. Jog their memory of a positive aspect of the relationship.
#6 Provide your continued support. If I can help, please contact …
#7 End with “thank you.” Thanks once again for …
#8 Use an ideal closing. Sincerely, Best regards.
#9 No ulterior motive. Make it a 100 % pure “thank you,” otherwise sincerity is jeopardized.
Keep in mind: Saying “thank you” is part of establishing strong customer relationships over time. Use these two magic words consistently and watch your repeat business and recommendations grow. Check our webinars to learn more how you can grow your online business with Modere as a Social Marketer. Reserve your seat here.